TVT Innovation organized a Creative Camp on 12 and 13 March 2018 in Toulon, co-hosted by Kedge BS, as part of the European Co-Create project.
Using the methods of Design Thinking and creativity, about forty participants worked together to meet the challenges of challengers and formalize partnerships and emerge 11 co-creation projects. Whether products or services, the participants focused on putting the user experience at the center of their approach and focusing their conceptions on the human. These two days were intense and fruitful, punctuated by mini-conferences on the tools of Design Thinking, on the creative methods, by surveys of fields and workshops of reflection.
Among the 11 challenges that were chosen to participate in the Creative Camp, two were selected to participate in the Design Week in Milan from April 17 to 22, 2018 to showcasing their innovative idea, in the presence of the partners of the European project Co-Create.
- The first project selected by the jury takes the form of a product "Slow Fashion Tech" by Geraldine Bossaert, founder of BY LMS, a brand demode ethical and responsible. This is the creation of eco-responsible and smart clothing, using the body heat to charge the batteries of small digital accessories, including the smartphone. An idea that could seduce more than one! In the design of this project, accompanied her husband Frédérick Bossaert, the designer Julien Favaro and the co-founder of Biolao Rémi Carré.
- In the continuity of the digitization of the actions of the CAUE with the launch in September 2017 of the application Archistoire, the CAUE (Council of Architecture, Urban Planning and Environment Var) wished to carry a challenge on the chronological frieze to make it digital, which, after the Creative Camp, gave rise to a creative and interactive game in the heart of Toulon. This project, brought to Creative Camp by Wilfrid Jaubert, of "interactive architectural frieze" was the second selected. He and his team, made up of Anthony Froly from UPV and William Delamare-West, a student from Ingémedia, have developed a fun and playful version of a chronological frieze of architectural styles from ancient times to today, illustrated with Var buildings, thanks to an application.
This Creative Camp ended with the awarding of the Creative Camp Awards to the two winners and the presentation of the innovation check from the UIMM to INTEC MECA.
The Creative Camp was a success because it allowed to federate ideas and talents around innovative themes, placing the user at the heart of the reflection.
The participants enjoyed a real moment of conviviality, rich in encounters and challenges.
Image Credits: Ville de Toulon