A potential meeting between traditional clusters and creative agents is organized in Barcelona by Fundació KIMbcn as part of the European Co-Create project. The aim of the camp is to generate innovative projects in a collaborative way fostering co-creation and innovation.
It is intended to give new uses and exits to the market to projects that are in the initial phase.
On May 29, the assistants get together in Barcelona at Canòdrom-Parc de Recerca Creativa for attending a local training course “Generation of new product and services through cross fertilization and co-creation techniques” organized in the framework of Co-Create project.
The cross fertilization and co creation techniques, plus to identify challenges which involves traditional industry and to find a solution to them were the three main topics of the workshop organized.
During the morning session, there were expert presentations about the challenges exist by 22@ and a real case of innovation in education by TekmanBooks to inspire the assistants. During the next session, on June 4, we will focalized to design a business model for the solutions identified to generate new products or services.